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Establishing a decent brand for any business can be a turning point for how it is to sustain its growth for future years. In order to determine though what brand may be applicable for your business, you should look at what the rest of the competition is doing, to see where your place may be. 


 
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Advertising can often come at a hefty price although this shouldn’t dissuade one from considering it as an option for further growth. Sometimes the simplest ideas can end up being rather effective ways to generate business. Before an advertising option is to be considered, questions must be asked such as:


 
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So what can I learn about today’s leader of the day.......Tayyip it seems is another one of those political leaders who has been around for quite some time. Respectively this tells me again that leadership is an ongoing process and one that isn’t commonly achieved within a short span of years although this obviously does vary case to case.



 
I came across an interesting article today which looked at how brain scans can tell who a good leader is. I was quite fascinated by this but also questioned how accurate it would be and what it would actually determine. Would it influence people to become leaders or would organisations themselves use such scans to pick a leader. I do think that it is a bit outrageous but if it does influence some people to become leaders as a result then it is not so bad after all.

 
 
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Today I also checked the leadership page as usual and came accross Dominique, I can't say that I had heard of him before although I believe I should have of. He seems to have of done quite well in terms of playing out his responsibilities with 'flair' and 'a sure hand'. This has got me thinking about other leaders who have played out their responsibilities well, Richard Branson and John Howard to name a few. It has also gotten me to recognise that those who know how to commit to their responsibilities fair higher than those who don't. I also believe in conjuction to this that responsibilities are something that need to be taken seriously.
 
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Today before writing this journal entry I thought a lot about the capabilities of a leader which is something I discussed in the previous entry. It had me thinking about what potential do others see in us rather than us just seeing ourselves. I know based on my previous work experience that some staff saw a lot of potential in me. Specifically at times when I would rectify situations or find solutions to problems. 


 
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This week I started re-reading the book Maverick by Ricardo Semler to refresh my memory about the radical leadership approach he took to improve productivity and overall staff morale amongst his fellow employees. I chose to read this book as I am currently fascinated by the abstract approaches which leaders use to achieve goals. 



 
Today has been somewhat of a dark day in terms of interpretation of leadership after having a discussion about it with a friend of mine. We looked at religion comparing to leadership and found that top political leaders are no different to religious leaders in that they try to control behaviours of followers. In this sense it’s worthy to note how Stalin compares with Ayatollah. Both of them are evil and yet both of them were meant to be protecting their people whilst also being considerate to others. In this sense I find it disturbing that these leaders even got the chance to hold the throne. I know I have discussed this in another entry before however I highlight this again to say to myself that leadership can be disturbing if it is mishandled or if it is not in the right hands.
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Ok, I know this is rude of me to post but I couldn’t help not posting this photo of George Bush and Costello. First of all I’ve never seen Bush cry but it did make me recognise that he as a leader is human after all and thus does have emotion etc. But it makes me question when is it right as a leader to show emotion? Is it ever? And if so in what way? I think that a leader should show emotion when serious matters arise such as firing someone or altering someone’s life. It would be wrong not to.

The other image, the naughty one, is of Peter Costello and John Howard in a somewhat unfortunate pose. It got me thinking about Regan how he was always respondent to what others were telling him and never himself, a real puppet in that regard. Who would ever thought leadership can be humorous also?
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