Establishing a decent brand for any business can be a turning point for how it is to sustain its growth for future years. In order to determine though what brand may be applicable for your business, you should look at what the rest of the competition is doing, to see where your place may be.
Advertising can often come at a hefty price although this shouldn’t dissuade one from considering it as an option for further growth. Sometimes the simplest ideas can end up being rather effective ways to generate business. Before an advertising option is to be considered, questions must be asked such as:
I also came accross an interesting article today about a company which was selling falsely advertised products. I know that a lot of businesses do this however I can't say that it is to right. I also don't understand how as a leader one would want to deceit others. Sure there are goals to be reached such as financial and sales targets but why not pick another product to sell or be more clever about it. This issue which POM is facing heavily deals with moral accountability and leadership I believe.